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McDonald’s Joins the Fierce Fight for Chicken Sandwich Supremacy – The New York Times

Fast-food chains like Chick-fil-A and Popeyes have been vying for chicken supremacy, capitalizing on the sandwich’s popularity with customers.

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After the fillet, the focus turned to the bun. Fifteen to 20 varieties of buns and rolls were considered. More sandwiches were made and taste-tested. It was tons of buns, Mr. Link said.
Ultimately, McDonalds decided, for the first time, to use a potato roll for one of its sandwiches. The roll is toasted with a creamy butter, dispensed through new warmers that are being installed in the restaurants.
Its sweet and buttery, a really nice complement to the savory of the chicken, said Linda VanGosen,…

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